WEB GOAL / DIGITAL SYSTEMS
Ecommerce systems,
designed with UX
and AI-assisted
Thinking.
I design and optimize ecommerce experiences through UX thinking, technical problem solving and AI-assisted workflows – combining strategy, systems and aesthetics to build digital platforms that are scalable, intuitive and built to evolve.
A selection of UX-led, conversion-focused digital systems – spanning ecommerce, automation and AI-assisted workflows.
SELECTED WORK
Digital systems built
for
clarity and
scale.
01
IDS Tactical Solutions
WOOCOMMERCE / UX / SEO / MULTI-REGION ECOMMERCE
Redesigned and migrated a large-scale tactical ecommerce ecosystem from Magento to WooCommerce, with a strong focus on UX clarity, SEO architecture and multilingual shopping experiences for both international and Israeli audiences.
INTERNATIONAL
ISRAEL
INTERNATIONAL
ISRAEL
02
LUMÉVRA
AI-ASSISTED ECOMMERCE / UX / CREATIVE SYSTEMS
Developed an AI-assisted beauty ecommerce concept using Lovable – combining UX thinking, editorial art direction and generative visuals, with AI-created imagery and motion assets integrated throughout the shopping experience.
03
Taski
CLAUDE CODE / PRODUCT DESIGN / UX
Designed and developed a custom productivity application using Claude Code – combining AI-assisted workflows, intuitive task management and flexible calendar-based UX tailored to real-world daily operations.
04
Rivanli
SHOPIFY / PRODUCT BRANDING / GLOBAL ECOMMERCE
Built and launched a global ecommerce experience for an independently developed beauty tool — combining product branding, Shopify infrastructure and conversion-focused UX designed for international customers.
My process combines clean design, technical thinking and smart tools to create websites that feel simple to use and easy to manage.
HOW I WORK
Websites that look good, work smoothly and scale well.
04
Launch & Growth
After launch, I continue improving performance, SEO and workflows based on real usage and growth.
03
Experience
The focus is always on clarity, usability and smooth user experiences across desktop and mobile.
02
Systems
WordPress, WooCommerce, Wix and AI tools are used to create scalable and manageable systems.
01
Strategy
I start by understanding the business, audience and goals – then build a clear structure around them.
A LITTLE ABOUT ME
I build websites that balance aesthetics, structure and usability.
I work across UX, ecommerce, development and AI-assisted workflows – building websites that are clear, scalable and easy to manage.
Most of my work is built with WordPress, WooCommerce, Elementor and modern AI tools that help speed up production without compromising quality.
- UX / UI Design
- Ecommerce Platforms
- SEO Structure
- AI-Assisted Workflows
- WordPress
- WooCommerce
-AI
Assisted Production
UX &
Ecommerce Focus
+20
Websites Built
+7
Years Experience
CONTACT
Let’s build something clear, useful and beautiful.
I’m available for selected ecommerce, UX and AI-assisted web projects, and open to the right in-house opportunity.
Lets work together →