WEB GOAL / DIGITAL SYSTEMS
Ecommerce systems,
designed with UX
and AI-assisted
Thinking.
I design and optimize ecommerce experiences through UX thinking, technical problem solving and AI-assisted workflows – combining strategy, systems and aesthetics to build digital platforms that are scalable, intuitive and built to evolve.
A selection of UX-led, conversion-focused digital systems – spanning ecommerce, automation and AI-assisted workflows.
SELECTED WORK
Digital systems built
for
clarity and
scale.
01
IDS Tactical Solutions
WOOCOMMERCE / UX / SEO / MULTI-REGION ECOMMERCE
Redesigned and migrated a large-scale tactical ecommerce ecosystem from Magento to WooCommerce, with a strong focus on UX clarity, SEO architecture and multilingual shopping experiences for both international and Israeli audiences.
INTERNATIONAL
ISRAEL
INTERNATIONAL
ISRAEL
02
LUMÉVRA
AI-ASSISTED ECOMMERCE / UX / CREATIVE SYSTEMS
Developed an AI-assisted beauty ecommerce concept using Lovable – combining UX thinking, editorial art direction and generative visuals, with AI-created imagery and motion assets integrated throughout the shopping experience.
03
Taski
CLAUDE CODE / PRODUCT DESIGN / UX
Designed and developed a custom productivity application using Claude Code – combining AI-assisted workflows, intuitive task management and flexible calendar-based UX tailored to real-world daily operations.
04
Rivanli
SHOPIFY / PRODUCT BRANDING / GLOBAL ECOMMERCE
Built and launched a global ecommerce experience for an independently developed beauty tool — combining product branding, Shopify infrastructure and conversion-focused UX designed for international customers.
