WebGoal – בניית אתרים, קידום אתרים ושיווק דיגיטלי – בניית וקידום אתרים ושיווק דיגיטלי

Ecommerce • UX

SEO • Web Development

Ecommerce • UX • SEO • Web Development

Websites designed for people, built for business.

I build ecommerce websites that are easy to use, easy to manage and designed to grow.

My work combines UX, technical problem solving, SEO and modern AI tools to create better experiences for both customers and businesses.

A selection of websites, ecommerce platforms
and digital tools I've built and improved
over the years.

SELECTED WORK

Thoughtful systems,
built to perform.

IDS Tactical Solutions

WOOCOMMERCE / UX / SEO / MULTI-REGION ECOMMERCE

Redesigned and migrated a large-scale tactical ecommerce ecosystem from Magento to WooCommerce, with a strong focus on UX clarity, SEO architecture and multilingual shopping experiences for both international and Israeli audiences.

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INTERNATIONAL

ISRAEL

INTERNATIONAL

ISRAEL

Taski

CLAUDE CODE / PRODUCT DESIGN / UX

A productivity app built with Claude Code,
designed to simplify task management through
calendar-based planning and AI-assisted workflows.

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LUMÉVRA

Concept Project / Ai Generated Assets / BRAND DESIGN

A concept ecommerce project created with Lovable,
combining UX thinking, AI-generated visuals and
editorial design to explore a modern beauty brand.

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Rivanli

SHOPIFY / PRODUCT BRANDING / GLOBAL ECOMMERCE

Created and launched an ecommerce brand around an independently developed beauty product, including product branding, Shopify setup and conversion-focused UX for international customers.

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NUA Jewelry

JEWELRY ECOMMERCE / UX / LOVABLE

A concept ecommerce project created for a modern jewelry brand, with a focus on clean design, intuitive navigation and a premium shopping experience.

The project includes product pages, category navigation, filtering systems and a complete customer journey designed to support both aesthetics and usability.

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Aura Lusa

FASHION ECOMMERCE / UX / BRAND EXPERIENCE

A fashion ecommerce concept built around a clean and contemporary brand identity.

The project focuses on product discovery, visual storytelling and a smooth shopping experience across desktop and mobile, combining thoughtful UX with a strong editorial feel.

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My process combines clean design, technical thinking and smart tools to create websites that feel simple to use and easy to manage.

HOW I WORK

Behind every project,
there's a process.

Grow

Launching isn't the finish line.
Performance, SEO and user behaviour
help shape what comes next.

Refine

Every detail is designed to feel intuitive,
whether someone visits from a desktop,
tablet or mobile device.

Build

The right tools are chosen for the project, whether that's WordPress, WooCommerce,
Wix or AI-powered workflows.

Understand

I start by understanding the business, audience and goals – then build a clear structure around them.

ABOUT

I build websites that look good, work well and make sense.

My background spans ecommerce, UX, SEO, paid advertising, social media marketing and website development.

Over the years, I've worked across both the technical and marketing sides of digital projects, giving me a broader perspective on what helps businesses grow online.

Today, I combine that experience with
WordPress, WooCommerce, Elementor and AI tools
to build websites that are practical,
scalable and easy to manage.